Lancome ambassadress Julia Roberts is the face of Lancome’s newest fragrance – and her first – titled La Vie Est Belle.

 

According to reports the fragrance – developed by Olivier Polge – has been three years in the making, and gone through 5000 variations to achieve the finished fragrance.

 

Julia said at launch of ‘La Vie Est Belle‘, “The perfume smells so good, which is the only reason I agreed to it. I believe in smelling good, and as my husband said, ‘people will think this is what you smell like’… It is a small-town girl’s dream to be in a place like this. Thank you all for being part of it”.

Julia will be unveiled as the face of La Vie Est Belle August 13th on lancome.com, the fragrance will hit the shops in the fall.

 

Watch the making of Lancome’s La Vie Est Belle campaign here.